With over 14 years working in agricultural technology, I’ve had the opportunity to learn from many aspects of the industry—from managing cherry orchards and supporting harvest teams to helping install optical sorters in packing facilities across several countries. Along the way, I’ve worked closely with operators and managers to make new technologies easier to use and more effective, and spent a lot of time in the field validating solutions that truly support packing operations. I founded BuenaFruta Solutions because I believe in creating practical, reliable technology that helps people do their jobs better, without adding complexity. I’m committed to listening to our customers and building tools that fit smoothly into their day-to-day work.
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Outside of work, I’m passionate about whitewater kayaking, an avid squash player, and enjoy traveling with my wife whenever we get the chance.
